PIDA Seminars

This spring, PIDA is teaming up with the Association Education Alliance (AEA), to bring members the Results Focused Online Marketing Webinar Series.

Seven Steps to Search Engine Marketing Success

Right now, somewhere, a potential customer is searching for your products. But, who will they find first - your company or your competition? Search engine marketing is all about getting in front of customers at the very moment they are searching for your products on Google and the other engines. But how do you take full advantage of search engine marketing and outshine your competition.

This enlightening Webinar will put you on the path to search engine marketing success. You will learn how to:

• Make your Website attractive to Google
• Choose the most profitable keyword phrases
• Attract quality links to your Website
• Run a results-focused pay-per-click advertising campaign
• Measure your search engine marketing success
• And more!

Register online here. Be sure to indicate you are a PIDA member to receive the discounted rate!

How to Be Successful with Email Marketing

Is your email newsletter a success? The big challenge in producing a successful email newsletter is generating content that will motivate prospects and customers to open, read, and respond. E-newsletters that simply provide a recap of your latest products and news may be of great interest to you, but they are of little interest to your readers.

This enlightening webinar will show you how to make your e-newsletter a 'must read' and a valuable nurturing tool for you business. You will learn proven tips to:

• Define an effective email marketing strategy
• Build your list and gain permission
• Create content your customers will love
• Measure the success of your email marketing efforts
• And more!

Register online here. Be sure to indicate you are a PIDA member to receive the discounted rate!

PIDA EDUCATIONAL SERIES PRESENTS
PRICING FOR PROFT—A One-Day Seminar for Pet Product Distributors

For most distribution firms, establishing appropriate pricing levels is the most challenging decision that must be made. Seemingly, prices are always under attack by competitors. If prices are too high sales disappear. Ultimately, customers disappear. At the same time, price increases drive profits to the bottom line quicker than any other management action.

Recent economic challenges have made pricing even more important. The sad reality, though, is that some firms have gone into “panic mode” with regard to pricing. The result has been a sharp decline in profit beyond the decrease precipitated by sales sluggishness.

To regenerate margin and profit performance, firms need to rethink their pricing from both a financial and psychological perspective. That is the goal of the Pricing for Profit educational session.

The session will focus on three key areas —

• developing a company-wide pricing perspective,
• assisting the sales person in the front-line battle with regard to pricing, and
• developing meaningful ways to base pricing decisions on the cost to serve different customers.

Each of these three points will be addressed with specific actions for full pricing success.

Who should attend? Anybody who influences pricing actions or who has responsibility for overall profits. The entire theme is that control of pricing can overcome a lot of other sins. It is essential for that message to be understood throughout the management team. It is also essential for everybody to understand the exact nature of the actions that will drive higher margins.

Registration
Your $250 registration fee includes the networking reception and dinner on Monday evening and breakfast, lunch and breaks on Tuesday along with seminar participation and handouts.

For Complete program details, or to register, download the attached form or register online HERE.

Saying YES to Supply Chain Efficiency

This session is about USING the APPA-PIDA Product ID Bar Code for items and cartons as well as a simple Excel spread sheet to simplify the sending of product related information (UPC, GTIN, description etc.) to trading partners. This non-technical, interactive workshop will provide answers from PIDA member distributors who are using, and see the value of, the APPA-PIDA standards.

You will learn:

• The problems that customers are experiencing with suppliers who do not use the APPA-PIDA Standard bar code and a simple spread sheet for communication of the item details.
• How suppliers use the APPA- PIDA Standards to solve these problems
• How to quantify the benefits that result when suppliers use the APPA-PIDA Standard

Who should download this webinar:

• This is a non-technical session that is intended for business owners, marketing executives, inventory managers and IT personnel. Anyone in your organization who is involved in developing product information and container labeling will benefit from this seminar.

PIDA Bar Code, Label and Information Compliance Program

Frustrated with inventory control errors caused by mislabeled products?

PIDA has the solution! PIDA recently hosted a webinar demonstrating how pet product distributors can use this compliance program, developed specifically for the pet industry, to help your suppliers become more bar code savvy. End errors caused by improper bar codes when checking-in freight. Reduce picking errors and incomplete customer shipments due to mislabeled products.

This one-hour webinar will explain the guidelines, where to find them, and how to use the Supplier Evaluation Form to evaluate your suppliers' labels and communicate problems to them.

The webinar is available in the PIDA Archives: Click here.

Pet Store Pro™ Free Webinar for PIDA Members