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PIDA Seminars

The Four Pillars of the Sales Profession™ Seminar
Business Valuation: Why? When? How?
Results Focused Online Marketing Webinar Series
Saying YES to Supply Chain Efficiency
PIDA Bar Code, Label and Information Compliance Program
Pet Store Pro™ Free Webinar for PIDA Members


The Four Pillars of the Sales Profession™ Seminar

A convenient, cost-effective way to train and develop new and veteran Sales Professionals

October 5-7, 2010
Dayton, Ohio

Facilitated by Don Buttrey ofSales Professional Training Inc.
“Building Structure, Tools and Disciplines for Sales Professionals”

PIDA is offering a 2-1/2-day seminar in Dayton, Ohio that will focus on each attendee’s selling situation. Sales Professionals will learn how to document their organization’s value-added services and sell them to their customers. With the help of the logical and systematic “SELL Process,” attendees will work on a target account of their choice to gain practical, hands-on tools for better face-to face selling.

Selling skills will be covered through high-energy discussions, workshops and role-plays. Topics such as relationship skills, communications, people skills, and selling customer Benefits and value versus price will be covered.

Who should attend:

Any Sales Professional – new hires and veterans alike – will benefit from the fundamental selling skills presented in this seminar. Our learner-centered methods assure acceptance and immediate application. Your salespeople will take away valuable techniques they can put to use on their very next sales opportunity!

Sales managers who need to reinforce the training will also benefit from this seminar. Attending with your team equips you to coach and reinforce the disciplines! Follow-up Guides are provided for all managers who attend.

Registration details:

$895.00 per person includes 2 ˝ days of training materials, continental breakfasts, breaks and lunches. Travel and lodging are not included, but special discounted hotel rate ($92) has been negotiated for you. Information is included in the packet you will receive after you register.
30 maximum per event!

For more information, or to register, call 410-263-1014.


Business Valuation: Why? When? How?

Members: Request your free copy of this webinar HERE.

Understanding your company's value is the starting point for all strategic planning and long-term value creation. Whether considering a sale in the next 12 months or the next 12 years, this valuation presentation will help PIDA members understand the drivers that influence value and will offer business owners actionable insight as to how they can maximize and realize this value. Participants will gain a better understanding of the following:
  • Who is the most logical buyer for your business and how will they evaluate it?
  • How to best prepare and position your company to maximize the value when you sell
  • The 5 methods of valuing a business
  • A case study of a pet industry distributor: how is their current value determined and what are the drivers that will allow that company to have an even higher valuation one year later.
  • An overview on pet industry transaction activity in private capital markets
  • How the current economic climate has changed the value of your business
PANELISTS:

Carol Frank is a former CPA and 20+ year veteran of the pet industry. She is the founder and former president of Avian Kingdom Supply and Avian Adventures, Inc. and has actively participated in the sale of three pet industry companies. Carol is currently working with SDR Ventures as managing director specializing in the pet industry. SDR Ventures is a Denver based boutique investment bank focusing on small to middle market manufacturing and distribution companies.

Don Van Winkle: Don's 30 year professional career includes advisory and operation experience across a broad spectrum of industry sectors ranging from corporate banking to distribution. In corporate banking, Don has held roles as President and Corporate Lender. Prior to this, Don was the CEO/Owner of a multiple store retail grocery group and COO/CFO of a large sportswear design and distribution firm. Don is currently a managing director at SDR Ventures.

Travis Conway has spent the past 9 years providing financial, strategic and legal?related advisory services to a wide array of privately and publicly?held companies. As an SDR Director, Travis advises clients involved in capital formations, transactions and strategic decisions and leads all client valuations. Prior to joining SDR, Travis was a consultant at Ernst & Young as well as Navigant Consulting. Travis has a Bachelors in Finance and Economics from Trinity University.


PIDA and the Association Education Alliance (AEA), recently hosted the Results Focused Online Marketing Webinar Series. These Webinars are now available on-demand:

Seven Steps to Search Engine Marketing Success

Right now, somewhere, a potential customer is searching for your products. But, who will they find first - your company or your competition? Search engine marketing is all about getting in front of customers at the very moment they are searching for your products on Google and the other engines. But how do you take full advantage of search engine marketing and outshine your competition. This enlightening Webinar will put you on the path to search engine marketing success. You will learn how to: Make your Website attractive to Google; Choose the most profitable keyword phrases ; Attract quality links to your Website ; Run a results-focused pay-per-click advertising campaign; Measure your search engine marketing success and more!

How to Be Successful with Email Marketing

Is your email newsletter a success? The big challenge in producing a successful email newsletter is generating content that will motivate prospects and customers to open, read, and respond. E-newsletters that simply provide a recap of your latest products and news may be of great interest to you, but they are of little interest to your readers. This enlightening webinar will show you how to make your e-newsletter a 'must read' and a valuable nurturing tool for you business. You will learn proven tips to: Define an effective email marketing strategy ; Build your list and gain permission; Create content your customers will love ;Measure the success of your email marketing efforts and more!


Saying YES to Supply Chain Efficiency

Presented by Rick Bushnell, President, Quad II, Inc.

This session is about USING the APPA-PIDA Product ID Bar Code for items and cartons as well as a simple Excel spread sheet to simplify the sending of product related information (UPC, GTIN, description etc.) to trading partners. This non-technical, interactive workshop will provide answers from PIDA member distributors who are using, and see the value of, the APPA-PIDA standards.

You will learn:

  • The problems that customers are experiencing with suppliers who do not use the APPA-PIDA Standard bar code and a simple spread sheet for communication of the item details.
  • How suppliers use the APPA- PIDA Standards to solve these problems
  • How to quantify the benefits that result when suppliers use the APPA-PIDA Standard

Who should download this webinar:

  • This is a non-technical session that is intended for business owners, marketing executives, inventory managers and IT personnel. Anyone in your organization who is involved in developing product information and container labeling will benefit from this seminar.


PIDA Bar Code, Label and Information Compliance Program

Tired of dealing with improper bar codes on manufacturers' shipping containers?

Frustrated with inventory control errors caused by mislabeled products?

PIDA has the solution! PIDA recently hosted a webinar demonstrating how pet product distributors can use this compliance program, developed specifically for the pet industry, to help your suppliers become more bar code savvy. End errors caused by improper bar codes when checking-in freight. Reduce picking errors and incomplete customer shipments due to mislabeled products.

This one-hour webinar will explain the guidelines, where to find them, and how to use the Supplier Evaluation Form to evaluate your suppliers' labels and communicate problems to them.

The webinar is available in the PIDA Archives: Click here.


Pet Store Pro™ Free Webinar for PIDA Members

Pet Store Pro™ is a free, online training program that teaches basic skills to succeed in a retail pet store. Turn pet enthusiasts into effective salespeople with fundamentals on basic pet care and maintenance, customer service, selling strategies and merchandising techniques. Sign your sales team up for a free webinar to learn more about the Pet Store Pro program. To register, click here.