EVENTS

Seminars

University of Innovative Distribution
Sales Professional Negotiation™
Sales Professional Training Camps
Results Focused Online Marketing Webinar Series

 

University of Innovative Distribution

March 11-14, 2018
Indianapolis, IN

The University of Innovative Distribution (UID) is a concentrated educational program focused on the unique needs of the wholesale distribution industry. Known worldwide for excellence in education, UID is sponsored by PIDA and other leading distribution associations, in cooperation with the Department of Technology Leadership and Innovation of Purdue University. Working together, these groups take great pride in providing a superior learning experience.

For more information visit the website.

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Sales Professional Training Camps

Featuring: The Four Pillars of the Sales Profession™
2-1/2 days of practical skills, tools and fundamental disciplines that are essential for sales professionals and a productive sales team. This training will inspire immediately and have significant long term impact - changing behaviors and building consistent professional selling disciplines!

Included in this course:

Pillar I - Personal Disciplines
Learn the 24 disciplines needed as a professional sales person. Taking personal ownership of these will assure consistent actions and maximized results in your territory or area of sales responsibility. Sales is an individual sport where you must employ your own workout regimen and have a personal work ethic for brilliant performance and continuous improvement! These sessions will inspire personal change and improved time management.

Pillar II - Relationship Skills
People buy from people that they like and trust. This course will sharpen core communication skills and drive home the importance of active listening! Highly engaging sessions will help you build relationships and skillfully adapt to all types and styles of customers.

Pillar III - Strategic Selling
Attendees will gain a clear understanding of the big picture and the full range of responsibilities expected of sales professionals. Prospecting, account penetration, follow-up, service, and CRM will all be addressed. We will focus on territory management and implement formal strategic planning for key, major accounts.

Pillar IIII - Tactical Selling
Includes a full day, target account workshop where each person selects an actual customer and will pre-plan for the next call with that customer. Using the workbinder, discussion, and help from peers, managers and the trainer; each will complete a written pre-call plan. Includes a high impact role-play session - recorded digitally and professionally critiqued! We will also work on skillfully responding to objections and negotiation ploys.

Who Should Attend:

Sales Professionals: Outside sales/account managers, career sales both rookie and veteran. This is perfect for brand new sales people and is totally applicable for experienced sales people. (note: All professional athletes attend training camp every year!)

Sales Managers: Managers and leaders should attend to learn the tools and disciplines offered so that they can coach and reinforce them ongoing after the training. All attending sales managers/leaders also receive a Follow-up Guide and personal help directly from the trainer to help leaders implement and build the Four Pillars structure into your sales team and corporate culture!

Sales Support: Product specialists, rental, parts, and any positions who work with the sales team to make joint calls or proactively contact customers will benefit greatly from this course.

Your Coach and Trainer: Don Buttrey, President of Sales Professional Training, Inc.
Don is a no-nonsense, powerful teacher who relates sales skills so effectively that both rookie and veteran respond immediately and never get bored. He is a gut-level coach with extensive real-world sales and territory experience. He uses no corny or hokey techniques - just hard work on the proven basics...sales fundamentals! Front-line sales professionals always give him high marks and indicate that his sales training is “the best they have EVER attended!”

Register online

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PIDA and the Association Education Alliance (AEA), recently hosted the Results Focused Online Marketing Webinar Series. These Webinars are now available on-demand:

Seven Steps to Search Engine Marketing Success

Right now, somewhere, a potential customer is searching for your products. But, who will they find first - your company or your competition? Search engine marketing is all about getting in front of customers at the very moment they are searching for your products on Google and the other engines. But how do you take full advantage of search engine marketing and outshine your competition. This enlightening Webinar will put you on the path to search engine marketing success. You will learn how to: Make your Website attractive to Google; Choose the most profitable keyword phrases ; Attract quality links to your Website ; Run a results-focused pay-per-click advertising campaign; Measure your search engine marketing success and more!

How to Be Successful with Email Marketing

Is your email newsletter a success? The big challenge in producing a successful email newsletter is generating content that will motivate prospects and customers to open, read, and respond. E-newsletters that simply provide a recap of your latest products and news may be of great interest to you, but they are of little interest to your readers. This enlightening webinar will show you how to make your e-newsletter a 'must read' and a valuable nurturing tool for you business. You will learn proven tips to: Define an effective email marketing strategy; Build your list and gain permission; Create content your customers will love; Measure the success of your email marketing efforts and more!

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Pet Leadership Council
Pets in the Classroom
PetStorePro
Global Pet Expo
habri
Pet Industry Leadership Conference

CONTACT US

 

Copyright 2018 Pet Industry Distributors Association

3465 BOX HILL CORPORATE CENTER DR., SUITE H, ABINGDON, MD 21009

PHONE: 443-640-1060   |   FAX: 443-640-1086   |   E-MAIL: pida@kingmgmt.org